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arstechnica.com/,.......Study shows users would pay more for a Green PC

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27 Jun 2006 5:52 PM
Study shows users would pay more for a Green PC

6/27/2006 3:20:22 PM, by Jeremy Reimer

It's an old joke that a new computer is obsolete before you get it out of the box, but the seemingly endless rush to purchase new computers—PC sales continue to rise each year, passing the 200 million mark in 2005—have created an increasingly urgent environmental problem.

Old computers are notoriously hard to get rid of, as their value tends to drop off precipitously as they become obsolete. As a result, many old machines (at least the ones that don't end up in my spare bedroom) wind up in a landfill, where the toxic chemicals found in their component parts slowly leak out into the environment. To try and mitigate this problem, Greenpeace has commissioned a study (PDF) by the research firm Ipsos-Mori that looks at whether or not PC owners would be willing to pay more for an environmentally friendly computer.

The study surveyed 9,042 individuals across nine countries, not including the United States. Subjects were asked a variety of questions including how much, if anything, they would be prepared to spend to purchase a more environmentally-friendly PC that would normally cost UKŁ500 (US$920). The study did not give specifics about what changes would be made to the computers to make them more environmentally friendly, nor give any indication as to what the changes would actually cost. The answers showed that even people in poorer countries were willing to part with more of their cash for an environmentally friendly computer:

Extra amounts that people in each country would be willing to pay for a "Green PC"

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