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wired.com/,......dam good read,,....Consumers Don't Want Flexible DRM
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ireland
Inactive
26 Jun 2006 11:05 AM
Consumers Don't Want Flexible DRM
By Eliot Van Buskirk| Also by this reporter
02:00 AM Jun, 26, 2006
Buy music from iTunes and your only portable playback option is the iPod. Buy it from Napster, and it'll only play on certain Microsoft-approved devices. Although you can circumvent these restrictions by burning and re-ripping audio CD-Rs, it's a poor substitute for real music interoperability.
DRM sucks. Let's just get that out of the way right now. A company called Navio has made lots of waves with its plan to make DRM suck a little bit less, giving content owners the ability to sell the right to play media directly to consumers using any popular DRM scheme. If you're a record label, the main attraction here is probably the prospect of selling secure songs directly to iPod owners without forking over a percentage of each sale to the iTunes Music Store.
The tech press and tech bloggers have published at least 72 stories on Navio in the past month, including one by yours truly. Just about all these articles seem optimistic that Navio will be able to mount some sort of serious challenge to iTunes.
