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arstechnica.com/,....Apple throwing its weight into Best Buy Mac sales?
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ireland
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26 Jun 2006 10:49 AM
Apple throwing its weight into Best Buy Mac sales?
6/25/2006 4:45:35 PM, by Eric Bangeman
Back in the mid-1990s, Best Buy shoppers looking at PCs would inevitably walk past a shelf of neglected Performas. Apple eventually pulled its machines out of the chain, but a few years later, iMacs appeared in the aisles of the big box retailer in all of their technicolor glory. Apple's insistence that Best Buy carry all five flavors of the multihued all-in-one led to a souring of relations, and the two parties went their separate ways until another round of flirtation in 2003 that led to a nearly full range of Macs being sold at Best Buy.
Rumors are that Apple has decided to throw its full weight behind the latest incarnation of its Best Buy partnership. The Cupertino, CA-based company will send Apple Solutions Consultants to Best Buy locations. The ASCs will, in turn, provide training to Best Buy employees so that they are up to speed on Apple's product lineup and how Macs work. It will be an approach similar to that Apple has used with CompUSA, although that chain has small "Apple stores" within each location.
Shopping for Macs at Best Buy can be definitely a painful experience.
